The most effective locations to get lodge content material concepts is your metropolis’s annual occasion calendar. A “citywide” is usually a skilled convention, sporting occasion, cultural competition, music live performance… something that draws a gaggle of holiday makers, actually!
If you recognize that individuals will probably be touring to your vacation spot to attend a citywide occasion, create a weblog put up or devoted touchdown web page for it. Take into consideration what info can be most useful to somebody attending for the primary time, just like the Aqua Soleil Lodge’s Final Coachella Survival Information. Resorts may also take into account offering context to main non secular or cultural occasions, like Vacation Inn Resort Phuket does with their information to Songkran Do’s and Don’ts.
Pay shut consideration to recurring citywides and plan to replace your content material periodically. This can guarantee your web page ranks properly on Google and retains working for you lengthy after this yr’s occasion has ended.
MAKE A LIST
One of many best methods to get began creating content material on your lodge is to make the most of this straightforward, in style format. Developing with artistic content material concepts on your lodge can really feel overwhelming, which is why we (and just about everybody else) love listing. Lists are simple to learn, perceive, and share.
This content material format works particularly properly if you wish to place your property as a go-to useful resource for many native, dependable insights. Have you learnt the place to search out the most effective bagels in New York? Or how about ten uncommon locations in your city that vacationers have by no means heard of? The place are the highest bookshops, secret swimming spots, or craziest road eats? Take into consideration what will probably be of probably the most curiosity to your company and attain out to your lodge staff for his or her enter.